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In twenty years as a copywriter I've created an abundance of award-winning and extremely successful advertising and marketing materials for clients and agencies. What makes them work so well? I begin with the person I'm talking to. What a potential customer feels, thinks and wants is the catalyst for a strong, innovative creative concept. Then add smart strategic solutions and eloquent, concise copy that is essentially a persuasive conversation, and you're communicating most powerfully to your target audience. In short, the brochure, spot or ad will sell. With a background encompassing every medium, I'm especially experienced in direct response, corporate identity & collateral, print & broadcast advertising, annual reports, newsletters and web sites. I have worked for hundreds
of clients in nearly every industry. A few of them are:
Over the years I've produced materials both directly for clients and with a variety of large and small advertising, marketing and promotion agencies. Some of them are:
Although I've hardly ever met a project I didn't like, my particular specialties are health care, entertainment & the arts, children's marketing & education, travel & resort, non-profit & philanthropy, consumer internet/computer and consumer financial. As a responsive and open-minded collaborator I enjoy working with designers, art directors, executives and clients to create inventive, highly effective materials that really do the job right. I take pride in producing superior results, on time and on budget. So if you're looking for a copywriter who can help you soar past your expectations, give me a call or send me an email, and let's get to work! |
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